Puma signs on as official sponsor for Porsche Formula E Team
Participating in this sponsorship deal:
About Sponsor:
Puma SE, officially branded as PUMA, is a major German multinational company that produces high-end athletic shoes, lifestyle footwear and other sportswear. Formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler, relationships between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Puma is currently based in Herzogenaurach, Germany.
About Property:
Porsche Formula E team will be a new entrant in the series of electric race cars starting in December 2019.
Puma, the globally active sports lifestyle brand, will equip all 24 Porsche Works Drivers, Juniors and Young Professionals as well as all pit crews of the Porsche factory teams with the latest innovations in fireproof motorsport clothing. In addition to equipping the Formula E team, all factory GT racing activities are part of the partnership. In addition, Puma will be providing shoes and travel luggage for the whole Porsche Motorsport division.
Read more at https://newsroom.porsche.com »
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