Snapshot
September 18, 2017
Puma signs on as official sponsor for Selena Gomez

Participating in this sponsorship deal:

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About Sponsor:

Puma SE, officially branded as PUMA, is a major German multinational company that produces high-end athletic shoes, lifestyle footwear and other sportswear. Formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler, relationships between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Puma is currently based in Herzogenaurach, Germany.

About Property:

Selena Marie Gomez (born July 22, 1992) is an American actress and singer. Born and raised in Grand Prairie, Texas, she was first featured on the children's series Barney & Friends in the early 2000s.[5] In 2007, Gomez came to prominence after being cast in the Disney Channel television series Wizards of Waverly Place.

Read More
On Monday (Sep.18) Selena Gomez announced in a statement that she will join Puma as their newest celebrity designer, potentially taking on similar duties to the ones Rihanna has as collaborator, designer and creative director of the footwear giant.
Read more at www.billboard.com »
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