Puma signs on as official sponsor for The Basketball Tournament
Participating in this sponsorship deal:
About Sponsor:
Puma SE, officially branded as PUMA, is a major German multinational company that produces high-end athletic shoes, lifestyle footwear and other sportswear. Formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler, relationships between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Puma is currently based in Herzogenaurach, Germany.
About Property:
The Basketball Tournament is a 5-on-5, winner take all tournament with a grand prize of $1,000,000. The Basketball Tournament is a single elimination, open competition for players 18 years of age or older with the championship game airing on ESPN in August. In its first season, The Basketball Tournament drew over 100 team entries from around the country with 32 teams ultimately making the field. Participants ranged from professional players and recent college talent to local legends and pickup basketball stars. The event expanded nationwide in 2015 and doubled its prize.