Puma signs on as official sponsor for theScore
Participating in this sponsorship deal:
Agency:
About Sponsor:
Puma SE, officially branded as PUMA, is a major German multinational company that produces high-end athletic shoes, lifestyle footwear and other sportswear. Formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler, relationships between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Puma is currently based in Herzogenaurach, Germany.
About Property:
theScore Inc. is a Canadian digital media company and successor to the company which previously owned The Score Television Network .
TORONTO , Aug. 13, 2014 /CNW/ - Leading mobile sports app theScore (TSX Venture: SCR) has teamed-up with PUMA to become a major mobile partner of the company's 'Forever Faster' campaign. Branded custom content and high-impact creative will run within theScore's Top News, football, golf and soccer sections, forming the most highly-integrated mobile execution of PUMA's campaign.
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