Snapshot
November 06, 2014

Puma signs on as official sponsor for Usain Bolt

Participating in this sponsorship deal:

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About Sponsor:

Puma SE, officially branded as PUMA, is a major German multinational company that produces high-end athletic shoes, lifestyle footwear and other sportswear. Formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler, relationships between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Puma is currently based in Herzogenaurach, Germany.

About Property:

The Honourable Usain St. Leo Bolt, OJ, C.D. (born 21 August 1986), is a Jamaican sprinter and a five-time World and three-time Olympic gold medalist. He is the world record and Olympic record holder in the 100 metres, the 200 metres and (along with his teammates) the 4×100 metres relay. He is the reigning Olympic champion in these three events, and is one of only seven athletes (along with Valerie Adams, Veronica Campbell-Brown, Jacques Freitag, Yelena Isinbayeva, Jana Pittman, Dani Samuels) to win world championships at the youth, junior, and senior level of an athletic event.

Read More
The 27-year-old reigning Olympic champion and world recordholder over 100 and 200 meters has been training and competingin Puma gear for a decade, Europe’s second-largest sporting-goods maker said in a statement today.
Read more at www.bloomberg.com »
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