Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia, All Star, Berkley, Chub, Fenwick, Greys, Hardy, Hodgman, Johnson, JRC, Mitchell, Penn, Pflueger, Sebile, Shakespeare, SpiderWire, Stren, and Ugly Stik. Pure Fishing, Inc. operates in 22 countries with a dedicated workforce conversant in 28 languages.
FLW Outdoors is the sanctioning organization for a series of sport fishing tournament tours, the best known being the WalMart FLW Tour of high-stakes bass fishing tournaments.