Pure Michigan signs on as title sponsor for Bayview Yacht Club Mackinac Race
Participating in this sponsorship deal:
About Sponsor:
Pure Michigan is the nationally known brand of the State of Michigan, administered by the state's marketing arm, the Michigan Economic Development Corporation. Since 2006, Pure Michigan advertising has described the wonders of Michigan but in 2011 MEDC began bringing all of its activities under the popular brand, voted one of the 10 best destination brands ever by Forbes Magazine.
About Property:
The Bayview Mackinac Boat Race is run by the Bayview Yacht Club of Detroit, Michigan. It is one of the longest fresh-water races in the world with over two hundred boats entering the race each year.
MACKINAC ISLAND, Mich., July 21 /PRNewswire/ -- More than 4.4 million visits were made by people tracking the 2010 Pure Michigan Bayview Mackinac Race sailboats via the worldwide web setting an all-time high for the race, it was announced Wednesday.
Read more at www.prnewswire.com »
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