Pure Michigan is the nationally known brand of the State of Michigan, administered by the state's marketing arm, the Michigan Economic Development Corporation. Since 2006, Pure Michigan advertising has described the wonders of Michigan but in 2011 MEDC began bringing all of its activities under the popular brand, voted one of the 10 best destination brands ever by Forbes Magazine.
The Detroit Grand Prix (currently branded as the Chevrolet Detroit Grand Prix presented by Lear Corporation for sponsorship reasons) is a IndyCar Series race weekend held on a temporary circuit at Belle Isle in Detroit, Michigan.