Snapshot
November 06, 2014

Pure Michigan signs on as official sponsor for Detroit Grand Prix

Participating in this sponsorship deal:

Data Data?1415807704

About Sponsor:

Pure Michigan is the nationally known brand of the State of Michigan, administered by the state's marketing arm, the Michigan Economic Development Corporation. Since 2006, Pure Michigan advertising has described the wonders of Michigan but in 2011 MEDC began bringing all of its activities under the popular brand, voted one of the 10 best destination brands ever by Forbes Magazine.

About Property:

The Detroit Grand Prix (currently branded as the Chevrolet Detroit Grand Prix presented by Lear Corporation for sponsorship reasons) is a IndyCar Series race weekend held on a temporary circuit at Belle Isle in Detroit, Michigan.

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The Chevrolet Detroit Belle Isle Grand Prix is a 501(c)3 organization and a subsidiary of the Downtown Detroit Partnership. Scheduled for June 3-5, 2016, the event will include the Chevrolet Dual in Detroit presented by Quicken Loans featuring cars of the Verizon IndyCar Series, the Chevrolet Sports Car Classic presented by the Metro Detroit Chevy Dealers with the sports cars of the TUDOR United SportsCar Championship, the high-performance vehicles of the Pirelli World Challenge Series in the Cadillac V-Series Challenge presented by the Metro Detroit Cadillac Dealers and the high-flying trucks of the SPEED Energy Formula Off-Road presented by TRAXXAS. Partners for the 2016 Grand Prix include General Motors, Quicken Loans, MotorCity Casino Hotel and Verizon Wireless.
Read more at www.detroitgp.com »
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