Snapshot
November 06, 2014

Purex signs on as official sponsor for Arizona Diamondbacks

Participating in this sponsorship deal:

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About Sponsor:

Purex is the brand name of a popular laundry detergent in the United States, Canada and other countries. It is manufactured by the US-based Dial Corporation division of Germany's Henkel Corporation. Purex is one of the most widely used laundry detergents in North America. It takes its name from a sister product, Purex bleach, which was a widely popular competitor to Clorox bleach.

About Property:

The Arizona Diamondbacks are a professional baseball team based in Phoenix. They play in the West Division of Major League Baseball's National League. From 1998 to the present, they have played in Chase Field. Also known as the D-backs, Arizona has one World Series title, in 2001, becoming the fastest expansion team in the majors to win a championship, doing it in only the fourth season since their expansion in 1998.

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Major League Baseball's (MLB) Arizona Diamondbacks have signed a three-year deal to promote consumer-products producer Henkel. Henkel is sponsoring a promotion at Diamondbacks home games that will feature a race between 10-foot-tall characters of legendary Diamondbacks players, Luis Gonzalez, Randy Johnson, Matt Williams and Mark Grace.
Read more at www.sportspromedia.com »
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