Purina signs on as official sponsor for Grumpy Cat
Participating in this sponsorship deal:
About Sponsor:
Nestlé Purina PetCare Company is the pet food division of Swiss-based Nestlé S.A., following its acquisition of the American Ralston Purina Company on December 12, 2001 and subsequent merger with Nestlé's Friskies PetCare Company. As a wholly owned subsidiary, it is headquartered at the General Office in St. Louis, Missouri, United States.
About Property:
Grumpy Cat , real name Tardar Sauce, is a female cat and Internet celebrity known for her grumpy facial expression. Her owner Tabatha Bundesen says that her permanently grumpy-looking face is due to feline dwarfism. Grumpy Cat's popularity originated from a picture posted to the social news website Reddit by Bundesen's brother Bryan on September 22, 2012. It was made into an image macro with grumpy captions. "The Official Grumpy Cat" on Facebook has over 1.3 million Likes. Grumpy Cat was featured on the front page of The Wall Street Journal on May 30, 2013.