Purina signs on as official sponsor for Sydney Sixers
Participating in this sponsorship deal:
About Sponsor:
Nestlé Purina PetCare Company is the pet food division of Swiss-based Nestlé S.A., following its acquisition of the American Ralston Purina Company on December 12, 2001 and subsequent merger with Nestlé's Friskies PetCare Company. As a wholly owned subsidiary, it is headquartered at the General Office in St. Louis, Missouri, United States.
About Property:
The Sydney Sixers are an Australian professional men's cricket team, competing in Australia's domestic Twenty20 cricket competition, the Big Bash League.[1]
The deal will see the logo of the Ruffs brand of dog treats appear on the chest of the Sixers' playing shirts in 2013/14, as well as on training kit. In addition, Purina and the Sixers will run a range of digital promotions and competitions.
Read more at www.sportspromedia.com »
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