QBE signs on as official sponsor for British & Irish Lions Rugby Tour
Participating in this sponsorship deal:
About Sponsor:
QBE Insurance Group Limited is an Australian based general insurance provider, providing insurance services mainly to the Asia Pacific region, but also America and Europe . It has offices in 45 countries. Although the company is widely diversified, it is weighted towards property, motor vehicle and marine insurance.
About Property:
The British and Irish Lions (formerly known as the British Isles and the British Lions) is a rugby union team made up of players from England, Scotland, Ireland and Wales. The Lions generally select international players; they can pick uncapped players available to one of the four unions, but in recent years this has rarely occurred. Combined rugby union sides from the then United Kingdom of Great Britain and Ireland toured in the Southern Hemisphere from 1888 onwards. The first tour took place as a commercial venture, made without official backing,[1] but the six subsequent visits that took place before the 1910 South Africa tour, the first representative of the four Home Unions,[2] enjoyed a growing degree of support from the authorities.