NEW YORK, April 25, 2012 /PRNewswire/ -- Today at the National Football League's (NFL) PLAY 60 Youth Football Festival, The Quaker Oats Company, a division of PepsiCo, is kicking off its League sponsorship as the Official Hot Cereal Sponsor of the NFL. Quaker is serving a delicious and nourishing oatmeal breakfast at the two-day festival which helps kids learn healthy fitness and eating habits on and off the field.