Snapshot
November 06, 2014

Qualcomm signs on as official sponsor for Course of the Force

Participating in this sponsorship deal:

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About Sponsor:

Qualcomm (NASDAQ: QCOM) is a US global telecommunications equipment corporation that designs, manufactures and markets digital wireless telecommunications products and services based on its code division multiple access (CDMA) technology and other technologies. Headquartered in San Diego, CA, USA. The company operates through four segments: Qualcomm CDMA Technologies (QCT); Qualcomm Technology Licensing (QTL); Qualcomm Wireless & Internet (QWI), and Qualcomm Strategic Initiatives (QSI).

About Property:

Course of the Force, founded in 2012, is a partnership between Lucasfilm, Nerdist Industries, Machinima and Octagon (Sports Agency). The partnership's primary event is an Olympic-style lightsaber relay along the California coast.

Activation Locations
Read More
If you’re driving down the Pacific Coast Highway this summer, and you see a cadre of Sand People or a lightsaber-wielding Boba Fett, don’t be alarmed. The Course of the Force, a Star Wars-themed Olympic-styled relay, will have begun.
Read more at www.adweek.com »
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