Rocket Mortgage (formerly Quicken Loans) signs on as naming rights partner for Cleveland Cavaliers
Participating in this sponsorship deal:
About Sponsor:
Quicken Loans Inc., is a mortgage lending company headquartered in The Qube building in the heart of the historic financial district of downtown Detroit, Michigan.
About Property:
The Cleveland Cavaliers, also known as the Cavs, are an American professional basketball team based in Cleveland, Ohio. The team competes in the National Basketball Association (NBA) as a member club of the league's Eastern Conference Central Division. The franchise has won five Central Division championships (1976, 2009, 2010, 2015, and 2016), three Eastern Conference championships (2007, 2015, 2016) and one NBA championship (2016).
Included in Dan Gilbert's 2005 purchase of the Cleveland Cavaliers was Gund Arena, named after the team's previous owner. Gilbert decided to change the name to Quicken Loans Arena, giving free publicity to the company he founded and chairs.next slideprevious slide
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