Snapshot
March 18, 2019

Rocket Mortgage (formerly Quicken Loans) signs on as official sponsor for Kentucky Derby

Participating in this sponsorship deal:

Rocket Data?1415810773

About Sponsor:

Quicken Loans Inc., is a mortgage lending company headquartered in The Qube building in the heart of the historic financial district of downtown Detroit, Michigan.

About Property:

The Kentucky Derby is a Grade I stakes race for three-year-old Thoroughbred horses, held annually in Louisville, Kentucky, United States on the first Saturday in May, capping the two-week-long Kentucky Derby Festival. The race is one and a quarter mile at Churchill Downs. Colts and geldings carry 126 pounds and fillies 121 pounds . The race is known in the United States as "The Most Exciting Two Minutes in Sports" or "The Fastest Two Minutes in Sports" for its approximate duration, and is also called "The Run for the Roses" for the blanket of roses draped over the winner. It is the first leg of the US Triple Crown and is followed by the Preakness Stakes, then the Belmont Stakes. The horse must win all three races to win the Triple Crown. The attendance at the Kentucky Derby ranks first in North America and usually surpasses the attendance of all other stakes races including the Preakness Stakes, Belmont Stakes and the Breeders' Cup. For more information, see American Thoroughbred Racing top Attended Events.

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DETROIT, March 18, 2019 /PRNewswire/ -- Detroit-based Quicken Loans, the nation's largest mortgage lender, today announced a new partnership with Churchill Downs, the home of the Kentucky Derby, to launch the "Rocket Mortgage Homestretch Sweepstakes." The same company that brought America the "Quicken Loans Billion Dollar Bracket" is moving from the hardwood to the horse track and giving 20 entrants a chance to win a VIP trip to sit near the finish line of the 2019 Kentucky Derby presented by Woodford Reserve. One lucky fan will be walking away from the event with $250,000 to put toward paying off their mortgage or buying a new home.
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