Snapshot
June 17, 2015

Quorn signs on as official sponsor for Lawn Tennis Association

Participating in this sponsorship deal:

Quorn corporate logo 2014 Open uri20141112 64162 1an2a01?1415811666

About Sponsor:

Quorn is a major meat substitute product within the UK and Ireland.[1] The brand was launched in 1985 by Marlow Foods (a joint venture between Rank Hovis McDougall and ICI).

About Property:

The Lawn Tennis Association (LTA) is the national governing body of tennis in Great Britain, the Channel Islands and the Isle of Man. As the governing body, the LTA is responsible for the coaching and development of junior players, offering courses and qualifications on coaching, as well as the organisation and administration of the senior game. Through working with the different groups involved such as clubs, coaches, parents and players the LTA aims to grow the base of the sport and get more people involved in tennis. It organises coaching and tournaments for junior players, as well as senior events throughout the UK.[2]

Activation Locations
Read More
Now, Quorn is looking to reach a group it calls “Healthy Actives”, people who are already healthy eaters and exercise regularly but are not necessarily looking to lose weight, through a long-term partnership with the LTA.
Read more at https://www.marketingweek.com »
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