Raising Cane's signs on as for Houston Livestock Show & Rodeo
Participating in this sponsorship deal:
About Sponsor:
Raising Cane's Chicken Fingers is a fast-food restaurant chain founded in Baton Rouge, Louisiana by Todd Graves and Craig Silvey on August 26, 1996. The restaurant offers chicken fingers as its only main course. Raising Cane's total revenue in 2007 was $97.3 million. Its headquarters remain in Baton Rouge, La., though the company opened a second restaurant support office in Plano, Texas in 2009.
About Property:
The Houston Livestock Show and Rodeo, also called RodeoHouston or abbreviated HLSR, is the world's largest live entertainment and livestock exhibition. It also includes the richest regular-season rodeo event. It has been held at Reliant Stadium in Houston, Texas, since 2003. It was previously held in the Astrodome.