Rakuten signs on as for NBA Europe Live Tour
Participating in this sponsorship deal:
About Sponsor:
Rakuten, Inc. (JASDAQ: 4755) is a Japanese electronic commerce and Internet company based in Tokyo, Japan. Among its numerous online properties, its B2B2C[clarification needed] e-commerce platform Rakuten Ichiba is the largest e-commerce site in Japan and among the world’s largest by sales. In 2014, Rakuten acquired popular messaging and voice over IP service, Viber, for $900 million
About Property:
NBA Europe Live Tour is an event organised yearly since 2006. Its purpose is to bring teams from the National Basketball Association to play games against mainly Euroleague but also Eurocup teams. Following the NBA Europe Live Tour 2012, over 450,000 fans will have attended 32 Europe Live games in 12 cities since the inaugural NBA Europe Live series that took place in 2006. In total, 60 games featuring 25 NBA teams will have been played in 18 cities in Europe since 1988.