Rawlings signs on as licensee for USC Trojans Athletics
Participating in this sponsorship deal:
About Sponsor:
Rawlings is a sports equipment manufacturing company in the United States. It was founded in 1887. The parent company is Jarden, Inc. Rawlings specializes in baseball equipment, but also manufactures softball, basketball, training equipment and American footballs. They have also recently started making fan gear such as chairs, tents, and bags with team logos on them.
About Property:
The USC Trojans are the athletic teams representing the University of Southern California in Los Angeles, California. While the men's teams are nicknamed the Trojans, the women's athletic teams are referred to as either the Trojans or Women of Troy . The program participates in the Pacific-12 Conference and has won 116 team national championships, 94 of which are NCAA National Championships. USC's cross-town rival is UCLA, with whom there is fierce athletic and scholastic competition. However, USC's rivalry with Notre Dame predates the UCLA rivalry by three years. The Notre Dame rivalry stems mainly from the annual football game played between these two universities and is considered the greatest intersectional rivalry in college football.