Ray-Ban signs on as official sponsor for Pitchfork Music Festival
Participating in this sponsorship deal:
About Sponsor:
Ray-Ban is an American high end manufacturer of sunglasses, founded in 1937 by Bausch & Lomb. They were introduced for the United States Army Air Corps. In 1999, Bausch & Lomb sold the brand to the Italian Luxottica Group for a reported $640 million. Ray-Bans were first created in 1936. The idea of Ray Bans began some years earlier when Lieutenant John A. Macready returned from a balloon flying adventure and complained that the sun had permanently damaged his eyes.
About Property:
The Pitchfork Music Festival is an annual summer music festival organized by Pitchfork Media and held in Union Park in Chicago, IL. The festival, which is normally held over three days in July, focuses primarily on artists and bands from alternative rock, rap & hip-hop, electronica, and dance music, although it has also included acts from hardcore punk, experimental/avant-garde rock and jazz in its lineups.