Rayovac signs on as official sponsor for North Coast Music Festival
Participating in this sponsorship deal:
About Sponsor:
Rayovac is a brand of batteries owned by Spectrum Brands of Madison, Wisconsin, United States. Rayovac was founded by James Bowen Ramsay (1869-1952) in 1906 as the French Battery Co. in Madison, Wisconsin, with Alfred Landau as its first president. Landau was replaced by C.F. Burgess, and the company became profitable in 1910.
About Property:
North Coast takes place downtown at beautiful Union Park, featuring 5 stages & over 100 acts of rock, folk, electronic & hip hop music. facebook.com/northcoastfest The audience for NCMF is among the youngest & most affluent in the country. Gender: Male 52% Female 48% Age: 18-24 57% 25-34 29% 35-44 6% Household income: $45K-$75K 28% $75K-$25K 24% $125K -$200K 27% Past sponsors include: Groupon, Red Bull, Dos Equis, Miller Lite, High Sierra, Bacardi, Rayovac, Chevy