Snapshot
November 06, 2014

Red Bull signs on as official sponsor for Rajon Rondo

Participating in this sponsorship deal:

Red bull logo Open uri20141112 64162 1y3luc7?1415807518

About Sponsor:

Red Bull is an energy drink sold by the Austrian Red Bull GmbH, created in 1987 by the Austrian entrepreneur Dietrich Mateschitz.

About Property:

Rajon Pierre Rondo is an American professional basketball point guard with the Boston Celtics of the National Basketball Association . Born in Louisville, Kentucky, Rondo attended Eastern High School and Oak Hill Academy for his high-school basketball career, before receiving a scholarship from the University of Kentucky. He played for two years at Kentucky before declaring for the 2006 NBA Draft. During the draft, he was selected 21st overall by the Phoenix Suns, and was subsequently traded to the Boston Celtics, where he made his NBA debut as a rookie during the 2006–07 season.

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The brand? Red Bull, the energy drink leader that has thus far been the most effective sponsor in sports over the last six months. A non-Olympic sponsor, they generated more press than any official partner in and out of Vancouver through their endorsing of Lindsey Vonn and Shaun White.
Read more at www.cnbc.com »
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