Red Bull signs on as official sponsor for Sony/ATV/EMI Music Publishing
Participating in this sponsorship deal:
About Sponsor:
Red Bull is an energy drink sold by the Austrian Red Bull GmbH, created in 1987 by the Austrian entrepreneur Dietrich Mateschitz.
About Property:
Sony/ATV Music Publishing is a music publishing company co-owned by the estate of Michael Jackson and Sony Corporation. The organisation was originally founded as Associated Television in 1955 by Lew Grade. In 1957, ATV acquired Pye Records as a wholly owned subsidiary. At the time, Pye Records was one of the three major record companies in the UK and, along with EMI and Decca Records, accounted for the vast majority of music records sold in the country. ATV Music Publishing was then created to exploit the catalogue of songs written by artists on the Pye Record label, and for the themes to Independent Television Corporation and ATV programmes. Grade established ATV's headquarters alongside those of Pye Records; off of Edgware Road, beside the Marble Arch in central London.