Reebok signs on as official sponsor for American Hockey League
Participating in this sponsorship deal:
About Sponsor:
Reebok International Limited, a subsidiary of the German sportswear company Adidas since 2005, is a producer of Athletic shoes, apparel, and accessories. The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle. In 1890 in Holcombe Brook, a small village 6 miles north east of Bolton, England, Joseph William Foster was making a living producing regular running shoes when he came up with the idea to create a novelty spiked running shoe. After his ideas progressed he joined with his sons, and founded a shoe company named J.W. Foster and Sons in 1895.
About Property:
Founded in 1936 and now with franchises in 30 cities across North America, the American Hockey League serves as the top development league for the players, coaches, managers, executives and broadcasters of all 30 National Hockey League teams. More than 87 percent of today’s NHL players are American Hockey League graduates, and for the 12th year in a row, more than 6 million fans attended AHL games across North America in 2012-13.