Snapshot
September 13, 2017
Reebok signs on as official sponsor for Ariana Grande

Participating in this sponsorship deal:

X kxebi  400x400 Gran

About Sponsor:

Reebok International Limited, a subsidiary of the German sportswear company Adidas since 2005, is a producer of Athletic shoes, apparel, and accessories. The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle. In 1890 in Holcombe Brook, a small village 6 miles north east of Bolton, England, Joseph William Foster was making a living producing regular running shoes when he came up with the idea to create a novelty spiked running shoe. After his ideas progressed he joined with his sons, and founded a shoe company named J.W. Foster and Sons in 1895.

About Property:

Ariana Grande-Butera[1][2] (born June 26, 1993),[3][4] professionally known as Ariana Grande, is an American singer and actress.

Read More
As part of the yearlong partnership, the pop star will be used for social media purposes and other campaigns. Grande’s massive social media following — 113 million on Instagram alone — was no doubt a selling point with Reebok. One of the first images features her wearing an oversize white sweatshirt emblazoned with Reebok logo and white Reebok sneakers. She was photographed by her favorite lensman Alfredo Flores at the Rod Laver Arena in Melbourne, Australia, during her “Dangerous Woman” tour. (Hadid continues to do her part with 35.7 million Instagram fans.) Grande’s first round of photos, not surprisingly, will be featured prominently on Reebok’s site.
Read more at wwd.com »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People

View Deal Makers

Signup as Professional