Reebok signs on as official sponsor for Avon Walk for Breast Cancer
Participating in this sponsorship deal:
About Sponsor:
Reebok International Limited, a subsidiary of the German sportswear company Adidas since 2005, is a producer of Athletic shoes, apparel, and accessories. The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle. In 1890 in Holcombe Brook, a small village 6 miles north east of Bolton, England, Joseph William Foster was making a living producing regular running shoes when he came up with the idea to create a novelty spiked running shoe. After his ideas progressed he joined with his sons, and founded a shoe company named J.W. Foster and Sons in 1895.
About Property:
The Avon Walk for Breast Cancer is a national series of 39-mile weekend fundraising events. Since its launch in 2003, the Avon Walk for Breast Cancer series has raised more than $435 million through the dedication of more than 165,000 participating women and men from across the country, including thousands of Avon Associates and Representatives. The Avon Foundation for Women [a 501(c)(3) public charity] manages the funds raised, which it awards to local, regional and national breast cancer organizations to support five areas of the breast cancer cause, including awareness and education, screening and diagnosis, access to treatment, support services, and scientific research.