Snapshot
January 13, 2016

Reebok signs on as official sponsor for DanceOn

Participating in this sponsorship deal:

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About Sponsor:

Reebok International Limited, a subsidiary of the German sportswear company Adidas since 2005, is a producer of Athletic shoes, apparel, and accessories. The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle. In 1890 in Holcombe Brook, a small village 6 miles north east of Bolton, England, Joseph William Foster was making a living producing regular running shoes when he came up with the idea to create a novelty spiked running shoe. After his ideas progressed he joined with his sons, and founded a shoe company named J.W. Foster and Sons in 1895.

About Property:

DanceOn is an entertainment focused digital media network celebrating music and dance in pop culture. Through multi-platform storytelling and diverse, influencer-driven programming, DanceOn reaches Generation Y and Z, seeking on-demand music content everywhere.

Read More
LOS ANGELES, Jan. 12, 2016 /PRNewswire/ -- Reebok and DanceOn are partnering in 2016 for a first of its kind, year-long influencer campaign that will transform three internationally renowned dancers into global brand ambassadors for the new Reebok Studio Collection. The influencers will empower women to embrace their fitness goals with style and confidence within their communities.
Read more at www.streetinsider.com »
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