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November 06, 2014

Reebok signs on as official sponsor for ICC Twenty20 World Cup

Participating in this sponsorship deal:

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About Sponsor:

Reebok International Limited, a subsidiary of the German sportswear company Adidas since 2005, is a producer of Athletic shoes, apparel, and accessories. The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle. In 1890 in Holcombe Brook, a small village 6 miles north east of Bolton, England, Joseph William Foster was making a living producing regular running shoes when he came up with the idea to create a novelty spiked running shoe. After his ideas progressed he joined with his sons, and founded a shoe company named J.W. Foster and Sons in 1895.

About Property:

The ICC World Twenty20 is the international championship of Twenty20 cricket. Organised by cricket's governing body, the International Cricket Council , the tournament consists of 12 teams, comprising all ten ICC full members and two other ICC members chosen through the ICC World Twenty20 Qualifier. The event is generally held every two years, and all matches are accorded Twenty20 International status.

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