Reebok signs on as official sponsor for US Youth Cricket Association
Participating in this sponsorship deal:
About Sponsor:
Reebok International Limited, a subsidiary of the German sportswear company Adidas since 2005, is a producer of Athletic shoes, apparel, and accessories. The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle. In 1890 in Holcombe Brook, a small village 6 miles north east of Bolton, England, Joseph William Foster was making a living producing regular running shoes when he came up with the idea to create a novelty spiked running shoe. After his ideas progressed he joined with his sons, and founded a shoe company named J.W. Foster and Sons in 1895.
About Property:
The United States Youth Cricket Association is the largest organization in the United States devoted to the promotion of the game of cricket among young people and is an Associate Member of United States of America Cricket Association. USYCA promotes cricket in America by donating cricket sets and instruction to schools, at no cost to the schools, through its Schools Program. USYCA has 53 member organizations: 16 Affiliates, which are organizations that are primarily engaged in youth cricket activities, and 37 Associates, which are organizations that support the USYCA mission, but are primarily engaged in other activities. USYCA is a program partner with the President’s Council on Physical Fitness and Sports, and is a tax-exempt organization under section 501 of the Internal Revenue Code.