Reed's signs on as official sponsor for Rose Bowl Stadium
Participating in this sponsorship deal:
About Sponsor:
Established in 1989, Reed's has sold over 500 million bottles of its category leading natural, handcrafted beverages. Reed's is America's #1 selling Ginger Beer brand and has been the leader and innovator in the ginger beer category for decades. Virgil's is America's #1 selling independent, full line of natural craft sodas. The Reed's Inc. portfolio is sold in over 30,000 retail doors across the natural, specialty, grocery, drug, club and mass channels nationwide. Reed's is headquartered in Los Angeles, California. Marketing: <a href="mailto:[email protected]">[email protected]</a>
About Property:
The Rose Bowl is an outdoor athletic stadium in Pasadena, California, U.S., in Los Angeles County. The stadium is the site of the annual college football bowl game, the Rose Bowl, held on New Year's Day. In 1982, it became the home field of the UCLA Bruins college football team of the Pac-12 Conference. It hosted events during the 1932 and 1984 Olympics,[7] and was the venue for the 1994 FIFA World Cup Final and the 1999 FIFA Women's World Cup Final. The natural grass playing field runs in a north–south configuration and sits at an elevation of 825 feet (251 m) above sea level.[8] The stadium is a National Historic Landmark and a California Historic Civil Engineering Landmark.[7] Its design was based upon the Yale Bowl in New Haven, Connecticut.