REI signs on as for Cinco De Mayo Phoenix Festival
Participating in this sponsorship deal:
About Sponsor:
Recreational Equipment Inc., commonly known as REI, is a privately held American retail corporation organized as a consumers' cooperative, selling outdoor recreation gear, sporting goods, and clothes via some 110 retail stores in about 30 states, catalogs, and the Internet. The company opens four to six new stores each year. REI's sales exceeded US$1.45 billion in 2009.
About Property:
The 22nd Annual Cinco de Mayo Phoenix Festival is the largest celebration in the Southwest commemorating Mexico’s historic victory over the French Army in the 1826 Battle of Puebla. This two day family festival will see approximately 75,000 on-site attendees as well as an extended audience of nearly 7.5 million. Held in the streets of Downtown Phoenix next to the Major League sports venues, the Cinco De Mayo Phoenix Festival has attracted over 2 million attendees, has given away over $560,000 in youth scholarships and and 2015 will add a Street Soccer Tournament, USA Boxing Championships and a whole new venue design with shade around every corner.