REI signs on as presenting sponsor for Five Boro Bike Tour
Participating in this sponsorship deal:
About Sponsor:
Recreational Equipment Inc., commonly known as REI, is a privately held American retail corporation organized as a consumers' cooperative, selling outdoor recreation gear, sporting goods, and clothes via some 110 retail stores in about 30 states, catalogs, and the Internet. The company opens four to six new stores each year. REI's sales exceeded US$1.45 billion in 2009.
About Property:
The Five Boro Bike Tour is an annual recreational cycling event in New York City. It is produced by Bike New York. Conducted every year on the first Sunday of May, the 42-mile (68 km) ride includes over 30,000 riders. The route takes riders through all five of New York's boroughs and across five major bridges. The route includes expressways, which are closed to automobile traffic for the ride.[1]