Rent The Runway signs on as for RTR On Campus
Participating in this sponsorship deal:
About Sponsor:
Rent the Runway is a membership-based website that rents high-end designer apparel and accessories on a 4- or 8-day basis. The company was founded by two Harvard Business School graduates, Jennifer Hyman and Jennifer Carter Fleiss. Launched in November 2009, the website now offers over 25,000 dresses and accessories from over 165 designers such as Badgley Mischka, Vera Wang and Calvin Klein.
About Property:
RTR On Campus Presented by L'Oreal Paris has a presence on over 200 college campuses nationwide and a total reach of over 1.1 million female students. Rent the Runway's network of over 1,000 college brand ambassadors, or "Runway Reps," will market L'Oreal Paris alongside Rent the Runway to every girl on campus by promoting both brands via social media and hosting hundreds of grassroots marketing events such as trunk shows, fashion shows and charity events, among other activities. L'Oreal Paris will also conduct campus-wide product sampling at each RTR On Campus school and will be included in seasonal RTR On Campus digital catalogues themed around college events.