ReplyBuy enables teams, clubs and venues to connect with their fans in real-time via mobile and also allows fans to purchase tickets to games or events instantly with a simple "reply" text message. As of October 2015, the company has raised to $2.6 million in outside financing.
The Texas Tech Red Raiders are the athletic teams that represent Texas Tech University . The women's basketball team uses the name Lady Raiders; however, the school's other women's teams use the "Red Raiders" name. The university's athletic program fields teams in 15 varsity sports and 30 club sports. The Masked Rider and Raider Red serve as the mascots representing the teams, and the school colors are red and black. Texas Tech participates in the NCAA Division I and is a founding member of the Big 12 Conference.