Rich Products signs on as official sponsor for Southeastern Conference (SEC)
Participating in this sponsorship deal:
About Sponsor:
Rich Products Corporation is a privately held, multinational food products corporation headquartered in Buffalo, New York. The company was founded in 1945 by Robert E. Rich, Sr., after his development of a non-dairy whipped topping based on soybean oil. Since then, the company has expanded its non-dairy frozen food offerings, and also supplies products to retailers, in-store bakeries, and foodservice providers.
About Property:
The Southeastern Conference (SEC) is an American college athletic conference that operates in the southeastern part of the United States. It is headquartered in Birmingham, Alabama. The SEC participates in the National Collegiate Athletic Association (NCAA) Division I in athletic competitions; for football, it is part of the Football Bowl Subdivision (FBS), formerly known as Division I-A. The conference is one of the most successful financially, consistently leading most conferences in revenue distribution to its members, including an SEC record $220.0 million for the 2010–2011 fiscal year.