Snapshot
November 06, 2014

Right Guard signs on as for National Basketball Association (NBA)

Participating in this sponsorship deal:

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About Sponsor:

Right Guard is a brand of deodorant for men. It is also a brand of shower gel. It is manufactured by the Dial Corporation unit of Henkel of North America, which acquired the brand in 2006 as a condition for Procter & Gamble's Gillette acquisition because P&G has other deodorant brands such at Old Spice.

About Property:

The National Basketball Association (NBA) is the pre-eminent men's professional basketball league in North America. It consists of thirty franchised member clubs, of which twenty-nine are located in the United States and one in Canada. It is an active member of USA Basketball (USAB), which is recognized by the International Basketball Federation as the National Governing Body (NGB) for basketball in the United States. The NBA is one of the four major North American professional sports leagues.

Read More
Dial’s Right Guard deodorant brand has signed a multiyear agreement as an NBA corporate sponsor and the company is in the final stages of adding emerging NBA superstar Chris Paul of the New Orleans Hornets as a spokesman.
Read more at www.sportsbusinessjournal.com »
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