Snapshot
March 09, 2020

Robert Mondavi Wines signs on as official sponsor for Boston Red Sox

Participating in this sponsorship deal:

Open uri20141112 50798 9dy2pd Boston red sox 416x416

About Sponsor:

Founded in 1966, Robert Mondavi Winery is the shining symbol of California’s Napa Valley. The first major winery built in Napa Valley in the three decades since the repeal of Prohibition, Robert Mondavi Winery went on to establish the foundation for the modern-day California wine industry. With the philosophy that great wines reflect their origins, Robert Mondavi Winery pursues the fullest expression of the terroir of Napa Valley.

About Property:

The Boston Red Sox are a professional baseball team based in Boston, Massachusetts, and a member of Major League Baseball’s American League Eastern Division. Founded in 1901 as one of the American League's eight charter franchises, the Red Sox's home ballpark has been Fenway Park since 1912. The "Red Sox" name was chosen by the team owner, John I. Taylor, around 1908, following previous Boston teams that had been known as the "Red Stockings". They played in eleven World Series, third most of any team remaining in one city, after the New York Yankees and the Saint Louis Cardinals. They won seven of these, also third most of any team remaining in one city, again after the New York Yankees and Saint Louis Cardinals.

Activation Locations
Read More
LODI, Calif., March 09, 2020 (GLOBE NEWSWIRE) -- Woodbridge by Robert Mondavi Wines and Major League Baseball today announced a new multi-year sponsorship agreement making Woodbridge Wines the Official Wine of MLB. The new partnership brings together two iconic American brands recognized for their pioneering spirit and legendary figures, and marks the first time Woodbridge Wines has partnered with a U.S. sports league. The number-three glass wine brand in the United States* will support the partnership nationally and regionally through MLB Club partnerships with the New York Yankees, Los Angeles Dodgers, Boston Red Sox, Houston Astros and Cincinnati Reds, and a 360-marketing plan, and will introduce packaging featuring MLB marks on select Woodbridge Wines in 2021.
Read more at www.globenewswire.com »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People
<2>View Deal Makers Signup as Professional