Snapshot
April 12, 2016

Rodda's signs on as official sponsor for Lawn Tennis Association

Participating in this sponsorship deal:

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About Sponsor:

Rodda's is a brand of clotted cream manufactured in Cornwall, UK.

About Property:

The Lawn Tennis Association (LTA) is the national governing body of tennis in Great Britain, the Channel Islands and the Isle of Man. As the governing body, the LTA is responsible for the coaching and development of junior players, offering courses and qualifications on coaching, as well as the organisation and administration of the senior game. Through working with the different groups involved such as clubs, coaches, parents and players the LTA aims to grow the base of the sport and get more people involved in tennis. It organises coaching and tournaments for junior players, as well as senior events throughout the UK.[2]

Activation Locations
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The partnership will include sampling and retail space at tennis events, meanwhile the product is to be positioned as the ‘premium serve’ at British LTA tournaments, and will be available at hospitality outlets across all LTA events. 
Read more at www.eventmagazine.co.uk/roddas-announced-official-cream-british-tennis/brands/article/1390709.com »
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