ROK Brands was founded by seasoned business innovators John Paul DeJoria (John Paul Mitchell Systems, Patron Tequila) and Jonathan Kendrick (British entrepreneur). The corporation includes ROK Mobile, ROK Vision, ROK Drinks (ABK Beer, Real Irish Whiskey, Bogart's Spirits, among others), ROK Water, ROK Stars, ROK Books and other brands. Headquartered in the United Kingdom and Southern California, ROK Brands offers a diverse portfolio of products that improve the lifestyle of mankind around the world.
Kyle Busch Motorsports is a NASCAR Camping World Series Truck team that is owned and operated by Kyle Busch, a NASCAR Sprint Cup Series, Nationwide Series and Truck Series driver. The team operates the No. 51 Toyota Tundra for Kyle Busch & Erik Jnes and the No. 54 for Darrell Wallace, Jr.