Roku signs on as for Enhanced Games
Participating in this sponsorship deal:
About Sponsor:
The Roku Streaming Player (or simply Roku) is a series of set-top boxes manufactured by Roku, Inc. Roku partners provide over-the-top content in the form of channels. A Roku streaming device gets data (the video stream) via a wired or Wi-Fi connection to an Internet router. The data is output via an audio cable, video cable or both signals over an HDMI cable. The device can be connected to any television set (or other device) with appropriate input connections.
About Property:
The Enhanced Games (TEG) is a multi-sport competition that permits athletes to use FDA-approved performance-enhancing substances under medical supervision — the first event of its kind. Founded by Australian businessman Aron D’Souza and co-founded by biotech billionaire Christian Angermayer, the inaugural event took place on May 24, 2026, at Resorts World Las Vegas, featuring 42 athletes from 24 nations across swimming, track and field, and weightlifting. Notable athletes include Olympic medalists James Magnussen, Ben Proud, and Kristian Gkolomeev (who broke the 50m freestyle world record), and 100m world champion Fred Kerley. Organized by Enhanced Group Inc. (NYSE: ENHA), the venture went public in May 2026 with a projected valuation of $1.2 billion. Investors include Peter Thiel, the Winklevoss twins, and 1789 Capital. An independent science commission of cardiologists, neuroscientists, and geneticists provides medical oversight.