Rolex signs on as official sponsor for BNP Paribas Open
Participating in this sponsorship deal:
About Sponsor:
Rolex SA is an Swiss watchmaking manufacturer of high-quality, luxury wristwatches. Rolex watches are popularly regarded as status symbols and BusinessWeek magazine ranks Rolex No.71 on its 2007 annual list of the 100 most valuable global brands. Rolex is also the largest single luxury watch brand, producing about 2,000 watches per day, with estimated revenues of around US$3 billion .
About Property:
The Indian Wells Masters (sponsored by BNP Paribas and officially called the BNP Paribas Open) is an annual tennis tournament held in Indian Wells, California. The tournament is a Masters 1000 event on the men's tour and is a Premier Mandatory event on the women's tour having as main sponsor the French bank BNP Paribas. Between 1974 and 1990 it was a major tournament of the Grand Prix Tennis Tour and part of the Grand Prix Championship Series. The event, held in March, is one of two tour events (besides the Sony Ericsson Open in Key Biscayne, Florida) in which main draw play extends beyond eight days.