Rolex signs on as official sponsor for Daytona International Speedway
Participating in this sponsorship deal:
About Sponsor:
Rolex SA is an Swiss watchmaking manufacturer of high-quality, luxury wristwatches. Rolex watches are popularly regarded as status symbols and BusinessWeek magazine ranks Rolex No.71 on its 2007 annual list of the 100 most valuable global brands. Rolex is also the largest single luxury watch brand, producing about 2,000 watches per day, with estimated revenues of around US$3 billion .
About Property:
Daytona International Speedway is a race track in Daytona Beach, Florida, United States. Since opening in 1959, it has been the home of the Daytona 500, one of the most prestigious races in NASCAR. In addition to NASCAR, the track also hosts races of ARCA, AMA Superbike, Grand-Am and Motocross. The track features multiple layouts including the primary 2.5 miles (4.0 km) high speed tri-oval, a 3.56 miles (5.73 km) sports car course, a 2.95 miles (4.75 km) motorcycle course, and a .25 miles (0.40 km) karting and motorcycle flat-track. The track's 180-acre (73 ha) infield includes the 29-acre (12 ha) Lake Lloyd, which has hosted powerboat racing. The speedway is owned and operated by International Speedway Corporation.