Rolex signs on as official sponsor for FEI World Equestrian Games
Participating in this sponsorship deal:
About Sponsor:
Rolex SA is an Swiss watchmaking manufacturer of high-quality, luxury wristwatches. Rolex watches are popularly regarded as status symbols and BusinessWeek magazine ranks Rolex No.71 on its 2007 annual list of the 100 most valuable global brands. Rolex is also the largest single luxury watch brand, producing about 2,000 watches per day, with estimated revenues of around US$3 billion .
About Property:
The FEI World Equestrian Games are the major international championships for equestrianism, and administered by the Fédération Equestre Internationale . The games have been held every four years, halfway between sets of consecutive Summer Olympic Games, since 1990. Prior to that year, all ten of the FEI's individual disciplines held separate championships, usually in separate countries. The modern WEG runs over two weeks and, like the Olympics, the location rotates to different parts of the world. Riders and horses competing at WEG go through a rigorous selection process, and each participating country sends teams that have distinguished themselves through competition as the best in each respective discipline. As of 2010, 57 countries are represented by 800 people and their horses.