Rolex signs on as official sponsor for Senior PGA Championship
Participating in this sponsorship deal:
About Sponsor:
Rolex SA is an Swiss watchmaking manufacturer of high-quality, luxury wristwatches. Rolex watches are popularly regarded as status symbols and BusinessWeek magazine ranks Rolex No.71 on its 2007 annual list of the 100 most valuable global brands. Rolex is also the largest single luxury watch brand, producing about 2,000 watches per day, with estimated revenues of around US$3 billion .
About Property:
The Senior PGA Championship is one of the five major championships in men's senior golf. It is administered by the Professional Golfers' Association of America and is recognized as a major championship by both the Champions Tour and the European Seniors Tour. It was formerly an unofficial money event on the European Seniors Tour, but since 2007 has been an official money event. Winners gain entry into the same season's PGA Championship. The winners prior to 1980 are not considered major champions of this event by the Champions Tour.