Rolex SA is an Swiss watchmaking manufacturer of high-quality, luxury wristwatches. Rolex watches are popularly regarded as status symbols and BusinessWeek magazine ranks Rolex No.71 on its 2007 annual list of the 100 most valuable global brands. Rolex is also the largest single luxury watch brand, producing about 2,000 watches per day, with estimated revenues of around US$3 billion .
Held at the Palm Beach International Equestrian Center (PBIEC), the world-renowned FTI Consulting Winter Equestrian Festival (FTI WEF) serves almost 6,000 horses and 2,000 riders from 50 states and over 30 countries.