Rolling Stone signs on as official sponsor for Jim Beam Music Series
Participating in this sponsorship deal:
About Sponsor:
Rolling Stone is a US-based magazine devoted to music, liberal politics, and popular culture that is published every two weeks. Rolling Stone was founded in San Francisco in 1967 by Jann Wenner, who is still editor and publisher, and music critic Ralph J. Gleason.
About Property:
2012's Live Music Series builds on Jim Beam's tradition of groundbreaking music programs. In 2010, the world's No. 1 bourbon launched a breakthrough consumer program for both the spirits and music industry by offering exclusive Kid Rock music downloads on specially marked boxes of Jim Beam® and Red Stag by Jim Beam® bourbons. And last year, in 2011, the company boldly expanded the Jim Beam music platform by launching the first Live Music Series, offering fans a wide array of live performances throughout the year as well as giving fans a wider selection of exclusive content. The 2012 Live Music Series furthers Jim Beam's rich heritage in music and expands the program this year to benefit U.S. troops.