Royal Kennel Club signs on as for Channel 4
Participating in this sponsorship deal:
About Sponsor:
The Royal Kennel Club is the official kennel club of the United Kingdom and the world’s oldest recognised kennel club. It oversees major canine activities including dog shows (such as Crufts), agility, and working trials, and operates the national registry of pedigree dogs while lobbying on dog‑related policy issues. The organisation also runs education, welfare, insurance, and charitable initiatives aimed at improving the health and wellbeing of dogs and supporting responsible ownership and breeding.
About Property:
E4 is a free‑to‑air entertainment channel from Channel 4 aimed at the 16–34 demographic, with first‑run UK reality/entertainment and high‑profile US acquisitions. Flagship titles include Hollyoaks, Made in Chelsea, Married At First Sight UK, and Adult Swim imports like Rick and Morty; from 2025, The Simpsons airs on E4. Record audiences include 3.7M+ for The Inbetweeners. Live and on‑demand streaming is via Channel 4