Russell Brands signs on as official sponsor for Harlem Globetrotters
Participating in this sponsorship deal:
About Sponsor:
Russell Brands, LLC, headquartered in Bowling Green, KY, is a manufacturer of sports equipment, which markets its products under many brands and subsidiaries, including Russell Athletic (its flagship brand), Spalding, Huffy, and Brooks, amongst others. Formerly a publicly traded company, Russell Brands has been a wholly owned subsidiary of Berkshire Hathaway since 2006.
About Property:
The Harlem Globetrotters are an exhibition basketball team that combines athleticism, theater and comedy. The executive offices for the team are currently in downtown Phoenix, Arizona; the team is owned by Shamrock Holdings, which oversees the various investments of the Roy E. Disney family.
Globetrotters senior vice president for partnership and marketing Peter LaPointe said: "Russell Athletic has been a trendsetter in athletic gear for over a century. Its innovations in athletic apparel make it an ideal clothing partner for a team that travels to more than 200 cities in North America each year."
Read more at www.sportspromedia.com »
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