Snapshot
November 06, 2014

Russell Brands signs on as title sponsor for NAIA Football Championship

Participating in this sponsorship deal:

Open uri20141112 50798 c868e0 Buildingmissing

About Sponsor:

Russell Brands, LLC, headquartered in Bowling Green, KY, is a manufacturer of sports equipment, which markets its products under many brands and subsidiaries, including Russell Athletic (its flagship brand), Spalding, Huffy, and Brooks, amongst others. Formerly a publicly traded company, Russell Brands has been a wholly owned subsidiary of Berkshire Hathaway since 2006.

About Property:

The National Association of Intercollegiate Athletics Football National Championship is decided by a post-season playoff system featuring the best NAIA college football teams in the United States. Under sponsorship of the National Association of Intercollegiate Athletics, the championship game has been played annually since 1956. In 1970, NAIA football was divided into two divisions, Division I and Division II, with a championship game played in each division. In 1997, NAIA football was again consolidated into one division. The game is currently played at at Barron Stadium in Rome, Georgia.

Activation Locations
Read More
The deal, which will see Russell pay US$35,000 in cash and in-kind contributions to a game that costs some US$175,000 to stage, means that the company will be title sponsor for the third year running.
Read more at www.sportspromedia.com »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People
<2>View Deal Makers Signup as Professional